Keyword research tools are a great way to really delve into what people are searching for and find out what the kind of videos that show up in the top results are. More importantly, you must watch the top relevant videos for your search query to pinpoint any content gaps that you can fill in your video - but we will circle back to that in the next section. The top videos will also tell you what kind of content format works the best for that topic – like listicles, how-to guides, etc. These are keywords and we’ll get into keyword research further in the next part, so make a note! You’ll notice that many titles have similar words – like ‘trending photo ideas’, ‘home photography’, and ‘photo hacks’. You can also use filters to check the most recently posted videos and sort them by type, duration, features, view count, rating, and duration. You can go one step ahead by clicking on any one of the results and check out the videos that have ranked for it. YouTube’s auto-recommend search bar will tell you the most popular topics that people search for in and around your subject matter, and what kind of videos are ranking for them.įor example, when you type ‘photography’ in the search box, you get the following popular results:Īs you’ll keep adding more words to your search query, you’ll keep getting more relevant search intents that can help you derive video ideas. The best place to start would be the platform you’re going to be interacting with them on - YouTube. The idea is to find relevant keywords that have sizable search volume. You can flesh out this persona further in terms of what the target audience could be looking for and that can be where you come up with video ideas.
#Create tutorial video inside desktop frame how to#
If you are a brand who wants to understand how to make a YouTube video, it is likely that you already know who your target audience is but you also need to find out what gets their attention on YouTube specifically, what they are searching for, and the kind of value your content can bring to them.Ĭreate a persona based on the problem statement, age, and location (and profession, if applicable) - this will help you to understand your audience better, and enable you to create content that is exactly what they are looking for.įor example, let’s say you’re an animator who is creating tutorials mainly for hobbyists and design students located in the US, in the age group of 15-30. What value do I want to add to their lives?įor content creators who are starting out, this is a key step to be able to identify their audience for brands, it’s absolutely critical.To kick things off, way before you hit record you want to be able to answer the following questions: Putting together an effective YouTube strategy involves 4 key pillars: (A) Identify Your Audience (9) Promoting Your YouTube Videos (1) How to Create a YouTube Strategy (3) How to Create Good YouTube Videos on Your Phone You can read along or jump to a section that you are super interested in. We’ve covered everything- from defining your YouTube strategy to selecting the right equipment to recording and editing your videos for which you can simply use InVideo’s online video editor. We’ve done all the legwork and put together this definitive, step-by-step guide on how to make a good video for YouTube to save you the time and effort of figuring everything on your own. So how do you make sure you check all the boxes to create a video that performs well? However, it’s just 10% of the most viewed YouTube videos that draw in 79% of all views. More than 500 hours of video are uploaded to YouTube every minute.
0 kommentar(er)
