Send them straight to your donation page, which should be informative, intuitive, and branded. Ensure your donation process takes as little time, and as few clicks, as possible. You’ve made the ask-don’t make people search for a “donate” button. Be specific, be gracious, and highlight why you’re asking and what it will accomplish. People are short on time they skim and get distracted. Make the ask.ĭon’t bury your donation ask. The result? Increased donation form conversion. In fact, with Funraise’s AppealAI feature, your ask amounts are tailored to each existing donor’s preferences using signals like time of day, device type, giving history, and more. And with machine learning, personalizing the donation experience is a cinch.
Nothing makes folks click “delete” faster than an email that starts with, “Hey, you!” or asks them to give when they gave one week ago. Tailor your message.Ĭonnect with your donors by customizing and personalizing your message. If you can include real-life photos, or a heart-tugging video clip, it’ll up the impact. Ground every request in your nonprofit’s unique story, letting would-be donors know how they can play a vital role in it. The most successful donation requests are authentic. Timing is everything! As we always say, an imperfect ask sent at the right time will always out-raise a perfect ask sent too late. Keeping your audience in mind, choose your channel(s)-whether it’s email, phone, text, social media, or carrier pigeon. Multi-channel fundraising is the best, so as a jumping-off point, decide how you’re going to coordinate your asks across channels and where you’re going to focus your efforts.
#STAY COMMITTED IN GIVING CONTRIBUTIONS HOW TO#
(And if you haven’t segmented out your donors yet, now’s a good time to get on that.) Decide how to ask. For a new nonprofit, that will be “everyone we’ve ever blinked at.” For an established one, it will be an audience segment. Before you do anything else, figure out who you want to ask. There are first-time donors and one-time donors and major donors and minor donors. There are current donors and prospective donors.
If you want to get on the donation bandwagon but don’t know where to begin, here’s a high-level, step-by-step overview of how to ask for a donation. But there are also some basic steps to keep in mind to ease the asking for donations journey. There are many ways to ask for donations, depending on which channel you’re using, who you’re asking, when you’re asking, and whether Mercury is in retrograde. Buckle up it’s gonna be a wild (and highly effective) ride. Either way, we can help you take things up a notch as we dive into the nitty-gritty details of asking for a donation. Maybe you’re a fundraising expert who’s planned swoon-worthy black-tie galas start to finish, or perhaps you have grand fundraising aspirations but have only dabbled in the fine art of Kickstarter campaigns. Donations are what makes the nonprofit world go round, raising awareness and funds for your cause and letting you make a bigger impact. When it comes to fundraising, a good place to start is at the very beginning-and that means knowing how to ask for donations.
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